I'd been dealing with heel pain for almost a year. Every morning, the moment my foot hit the floor, the pain was immediate. I tried ice, different shoes, insoles — nothing lasted. Then I found this strap. It's simple to use, the cradle keeps your foot in the right position, and I felt a real difference within two weeks. Not overnight — but steady, gradual improvement. The pain has gone from a 7 out of 10 to barely a 2. I can do my groceries and evening walks again without thinking twice. I wish I had found this sooner.